For businesses, generating leads should be the top priority. A successful business is not possible if you are unable to find leads and convert them to sales. Research claims that 95% of the visitors never return to the website. Desirably, it is essential to beat this figure and assure that your visitors do not only return, however, but also get converted as well.
If your site is on the WordPress platform, then, lead generation is an easy task for you. We have got you covered! The aim of this article is to reveal the best strategies for lead generation in WordPress. We assure you that after implementing the same, you can boost your business.
What is lead generation?
Leads are potential customers who show interest in the products or services you offer. The result of the interaction between leads and your company should be the indication by such clients of their contact details, indirectly confirming their consent to further contact with you.
Of course, there are many methods of attracting leads. They vary according to the field of organization, on the methods of contact with the audience used, or other factors. But there is also a common detail - at the heart of any method; one way or another is to attract the attention of a potential clientele.
Often the problem with organizations is that few dare to try anything other than long-established and proven methods. Using such proven methods, companies reduce the risk factor in general. But one cannot deny the effectiveness of non-standard approaches to attracting customers in some situations.
Why is lead generation in WordPress essential?
With a powerful lead generation, you can get the user's details, attract and convert them into regular clients. According to the site, you are working on, you can nurture the audience to share for sharing the details by:
- Login to the recent webinar
- Registering the email newsletter
- Online calculator with email results
- Submitting contact or inquiry form on the website
- Filling the details of popular giveaways you are running
Who needs lead generation?
SMEs, Bloggers, and those passionate about their work require lead generation. If your intention is to grow your audience, then start working on generating leads. Several popular bloggers and online marketers claim that the mistake they make is building their email list too late. The sooner you start it, the better.
Lead generation does consume more than usual time. It is best to start this early, even when the business itself is not yet open. Let's find out the tips to generate leads in WordPress.
How to begin the process of lead generation in WordPress?
Firstly, before starting generating leads, you should know if the WordPress platform you are using is ideal or not. Our recommendation is to use WordPress.org. The version needs to be self-hosted. The reason is only that it allows you to leverage all the features of WordPress without regulations and create a WordPress site for generating leads. Below are the major elements that you will require for the WordPress site with lead generation:
- WordPress hosting- to store the files
- Domain name
- WordPress lead generation plugin
Best strategies for lead generation in WordPress website
#1. Suggested Plugins for Generating Leads
The plugins chosen will attract customers, for that, they should have important features. That includes- Responsive Design, working with email services, Customizable, etc. WordPress plugins enable you to create several landing pages and forms are:
OptinMonster is a web application that runs through its control panel through a plugin that connects to the WordPress site. Once installed, you can pick from an extensive list of templates for creating clients, including subscription forms, contact forms, creating email lists, and more. It is used by the so-called Leaving Intent Technology that allows you to place a pop-up message to display before the visitor leaves your site.
Thrive Architect tool will make creating a landing page for your website simple and hassle-free because it uses a drag and drops editor. With it, you will be able to collect your visitors' email contacts as you can add various subscription forms.
- WP Forms
WP Forms is a plugin from the makers of OptinMonster, and like all the others on this list, is specifically designed to create all kinds of forms. It provides many templates and a Drag & Drop editor. The plugin works with various email providers. Unlike other plugins, it offers built-in spam protection and other security tools.
Sumo is one of the popular lead generation plugins. The plugin includes various templates for creating subscription forms. It can also work with leading email managers such as AWeber and Mailchimp.
- Optimize Press
Unlike the other plugins on the list, Optimize Press focuses on creating landing pages. Depending on the actions you want your visitors to take, you can create promotional pages, subscription pages, and more. You can also add buttons that you can customize for even more impact.
- Optin Forms
With the plugin, you can easily and quickly create one-step and two-step subscription forms. You have 5 ready-made templates, you can customize every aspect of them. The plugin also works with leading email providers, allowing you to create different email campaigns.
By adding one of the above plugins to your word setup, you will make possible contact with your visitors even after they have left your site. Though, there are many other plugins that you can pick according to your business site requirement.
#2. Use Lead Generation Forms
The forms such as registration forms, newsletter opt-ins, contact forms, are some of the best tips to capture leads to your WordPress site. Essentially, these are the online forms used by the visitors for logging in to the site and to grasp more details regarding your WordPress SEO company.
The aim of these forms is to gather essential information such as contact information, email addresses, etc. to carry out communication. Many sites even add personalized questions in the registration form for segmenting the visitors into various groups for email campaigns automation.
When you capture the leads, the next tasks are handled by the marketing team to convert them into regular customers. Simply select the customizable lead generation form and integrate them on the WordPress website.
#3. Add popup and dynamic subscription forms
Adding a simple sign-up panel to your sidebar is not the only way to generate leads. In most cases, users do not even see these forms as they get mixed in with other content.
OptinMonster allows you to deal with this. It allows you to create and A/B test high-converting opt-in forms on your site without hiring WordPress developers. The conversion after installing the plugin increased by more than 600%.
OptinMonster allows you to personalize your subscription forms based on user behaviour. You can show users the most targeted offer at the most appropriate moment.
For example, you can display subscription forms:
- For different sections, pages, blog categories.
- Based on the user's physical location (city, country).
- According to the user's previous interaction with your site.
- Based on the source of the user's transition (Facebook, Google, etc.).
- As per the user's device (mobile phones, tablets, desktop computers).
- Based on user activity - time spent on the page, time spent on the site, scroll depth, mouse cursor movements, etc.
- Combined with these targeting options, dynamic opt-in forms are the most powerful tool in any marketer's arsenal.
#4. Lead generation through comments
Comments are the easiest way to shape interactions with users. However, the standard WordPress comment system is not very effective in terms of bringing back users who have left their comments. Let's see how to hook leads from comment forms on a WP site.
- Adding redirects to comments
By default, a user who leaves a comment on your site is directed to the same page they previously visited. There is nothing new on this page other than a comment preview.
You can convert these visitors into subscribers by redirecting them to another page on your WordPress site after they have posted their comments. This could be a thank you page, a special offer page, etc.
- First, you have to install the Yoast Comment Hacks plugin. Upon activation, visit the Settings-> Comment Hacks page and click on the Comment Redirect tab.
- Select the page you want to direct users posting their first comment to, then click the Save Changes button.
- Now all commenters posting their responses on your site for the first time will be directed to the page you selected. You can optimize this page by adding an email signup form, a special discount offer, or whatever else you want.
- Adding a Comment Subscription Option in WordPress
As we said earlier, WordPress does not send any notification to users that new comments have been posted on the page. The user must independently go to the site and see if anyone has replied to the comment or not.
Adding the ability to subscribe to comments allows users to be notified of new comments. It also helps boost page views, improving your return rate. Your brand will become more recognizable. More importantly, you will get more opportunities to convert those visitors into subscribers.
To do this, you need the Subscribe to Comments Reloaded plugin. Upon activation, you will need to go to Settings -> Subscribe to Comments to configure the plugin.
#5. Boost Your Site’s Speed
Your WordPress site can only rank higher on SERPs if it loads fast. Many kinds of research confirm that half of the site visitors leave it the loading time is more than two seconds. It implies that to make the site engaging for your visitors, you must work on the site's speed.
Primarily, you need to work on the hosting service. In case, you are working on the shared hosting servers, then, stop doing so. The reason is that in peak hours, their speed reduces. This, however, irritates the visitors, they prefer to move to another WordPress website.
Moreover, the site speed can also be enhanced by storing information in cache history. For regularly visited information, the cache is temporary storage. It enables easy and quick loading of the site when the next time visitors will access the data. When the data is stored on the website, there will be less time in loading. For website caching, you can use a CDN such as Cloudflare.
In addition, do not place huge images on the site as they will take more time to load. Though, your site speed gets slower. Also, tools such as Pagespeed insights can be used for free and quick tests to know how the site is loading, according to the changes that can be made.
#6. Optimizing your lead generation campaigns
Lead generation in WordPress should be under constant supervision by the site owner. It is necessary to monitor the effectiveness of the methods used, constantly improving and refining them.
Below are just a few tips to help you succeed in lead generation:
- Run A/B tests instead of guessing about the performance of your subscription forms.
- Use multiple forms to maximize your reach.
- Experiment with colours, videos, images, and more.
- Develop and use lead magnets to generate leads.
- Don't break the user experience by annoying users.
- Constantly look for new creative ideas for lead generation.
Creating a good strategy to attract new customers will definitely have a positive impact on your business. By adding the above tips to your WordPress site, you will make possible contact with your visitors even after they have left your site. This will help you turn visitors into loyal customers!
So, will you implement the above-mentioned strategies? Are there other tips for lead generation in WordPress? Let us know in the comment section below. Thanks for reading!